Key Highlights
Packaging Design:
OLLY has opted for a clear bottle with a playful and colorful label, capturing the essence of fun and vibrancy, which is just what you want for a children's product. The friendly and animated character illustrations suggest health and happiness, which align perfectly with the brand's message of wellbeing.
Packaging Engineering:
The choice of a sturdy square shaped plastic jar is practical. It's robust enough to protect the gummies from environmental factors and prevent tampering — a crucial consideration for consumables. The screw top lid also ensures the product is resealable, maintaining freshness after opening.
Shelf Impact:
The bright colors and bold fonts make this bottle stand out on the crowded shelves of the supplement aisle. The clear portion at the bottom of the bottle serves a dual purpose — it draws the eye and lets the consumer see the product, a transparent move that builds trust.
Market Analysis:
OLLY is positioning itself in the competitive children's supplement market with a strong emphasis on combining vitamins with probiotics. They are targeting health-conscious parents who value added benefits for their children's digestive health.
Competitive Benchmarking:
The packaging is not only comparable to its peers in terms of quality and safety standards but also excels with its engaging design. It's clear that they've done their homework on what appeals to both parents and children.
Consumer Experience:
The label is informative yet not overwhelming, with easy-to-understand benefits and a clear list of ingredients. It's accessible, which can make all the difference in a purchasing decision.
